Launched in 1993, ColorPlus created a niche in the ready to wear market in India with a premium range of clothing for men. With focus on product innovation and unique use of colors, ColorPlus created the "Smart Casuals"category with its range of comfortable pre-washed cotton garments. In no time, the brand became the choice of the up market, trend-savvy, sophisticated and discerning Indian man and changed the way he dressed.
