It all started in 1948 when Do Won Chang and his better half Jin Sook Chang decided to dream and act on it. So they established their first store in Los Angeles. Since then, Forever 21 has always been at the forefront of fashion, bringing the latest in catwalk designs and trends to the shops, having a steady flow of new creations every day satisfying even the most devoted fashion follower. Coveted for their exclusivity and adored for their affordability, the collections at Forever 21 allow women to update their looks as the trends change.
All through the years to come, Forever 21 aims to provide shoppers with an exclusive array of today’s fashion at reasonable prices and intends to make all customers’ shopping experience exceptional by offering an engaging store environment with an endless parade of fun and fantastic value.